Asustek’s alternative version of the SFF universe

@ 2005/02/03
Whereas most small-form-factor vendors have attracted media attention by targeting gamers and enthusiasts with their cube-type systems, Asustek Computer has adopted a much lower market profile (no pun intended) and is not really considered a major player in the segment.

Nevertheless, on closer inspection, Asus can, in fact, be considered one of the leaders in the SFF industry. Asustek shipped 500,000 barebones units last year, of which about 90% were for SFF systems, placing the company only behind Shuttle for the number of SFF shipments by Taiwan vendors in 2004.

Asus has blended into the SFF background mainly because it does not focus on enthusiasts as much as its competitors do. Its product specs are not leading-edge, and most of its chassis designs are traditional.

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