Sony announced its FMP-X1 4K Ultra HD Media Player a few months ago, and today confirmed it's arriving in homes and on store shelves by July 15th. The $699 box only works with Sony's own 4K TVs, and early adopting owners of "qualifying" X900A sets can expect a $200 introductory discount. Also available is in-home setup and activations free of charge, set up through the 4KActivation.com site once it's available July 8th. Sony's also named the online 4K movie distribution network it's launching this fall -- Video Unlimited 4K -- which will offer films, TV episodes and short-form content for download. For feature films, it will cost $7.99 for a 24-hour rental or $29.99 to purchase. The 4K Player (and its 10 pack-in movies) is available for pre-order now on the US Sony store, expect it to hit other retailers soon.