LenovoEMC Rebrands Iomega Products and Programs Worldwide

@ 2013/06/12
LenovoEMC Ltd, a joint venture between industry-leaders Lenovo and EMC that includes the Iomega network storage product business, today announced the rebranding of Iomega products and programs worldwide, emphasizing the identity of this transformative joint venture and laying the foundation for new product and partnership announcements, beginning with a new Acronis agreement to provide PC backup software for select Lenovo network storage products.

Effective immediately, the former Iomega-branded network storage products are available worldwide with new branding that reflects the LenovoEMC business while continuing to utilize the Iomega mark on entry-level consumer network storage products. Lenovo consumer network storage solutions include the desktop single-drive Lenovo Iomega EZ Media and Backup Center (former the Iomega EZ Media and Backup Center), and two models in the Lenovo Iomega ix series of network storage products (formerly the Iomega StorCenter ix series): the desktop double-drive Lenovo Iomega ix2-300d Network Storage, and the desktop quad-drive Lenovo EMC ix4-300d Network Storage.

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