Photojojo's telephoto lens brings up to 12x of optical zoom to your iPad

After creating the Photorito lens wrap that makes your zoom like a burrito, Photojojo has pulled off another feat: making iPad photographers look even wackier than normal. But the company's iPad telephoto lens is pretty useful if you're willing to hold a slab to your face to grab images. It brings a useful 10x zoom to the iPad 3 and 4, and 12x to the iPad Mini, giving you un-pixelated closeups along with "slight vignetting, a lo-fi look and all around interest to your photos." You're not going to make your iPad any less conspicuous as a camera than it already is, so you can grab the wee lens for $25 at the source.