Vimeo announces 'Looks' feature, now lets users add visual effects to videos

@ 2013/03/01
Whether it was inspired by the recent Instagram craze or not, Vimeo's new "Looks" have a pretty good chance of being welcomed with open arms (and eyes) by the video creators on its well-known platform. In partnership with Vivoom, the company announced today that it's bringing over 500 visual effects to the service as part of its Enhancer toolbox, giving folks the ability to easily add some flavor to their own video productions straight from a web browser. Furthermore, Vimeo's made it possible to preview these filters in real-time, as well as letting them be somewhat customizable by implementing various editing options, such as trimming and adjusting the intensity of each one. Vimeo also says the novel feature will be able to make recommendations based on "technical analysis of the user's video and social data," -- in other words, the more you use it, the more likely it is to learn your very own visual preferences.

Thanks to Vivoom's 16-year experience in the video effects field, Vimeo tells us it only expects the current Looks selection to grow and deliver more of the "highest quality effects," adding that the main goal is for each and every user to "find what's best for their personal needs." Speaking of which, all Vimeo account holders can play with the new Looks at no cost for the next 90 days, although the company wasn't quite clear as to what we can expect after that period comes to an end.

Update: Vimeo has reached out to let us know that following the 90-day trial, the Looks will cost 99 cents each.

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