Sony America head 'hopes' PlayStation 4 won't cost $599 at launch@ 2013/02/22
Tretton also said he "hopes" that the PlayStation 4 won't cost $599 at launch (the PlayStation 3 launched in two models, at $499 and $599). "When I think about the console, you open it up, you look at it, you certainly look at it when you insert a disc, but for most people, it's behind a cabinet or on a shelf somewhere and you spend all your time looking at the screen," Tretton said.
Sony's focus last night, however, was all games. As for when we'll see the elusive box? "There will be multiple opportunities to share the look of the console between now and launch," he said, "We just didn't choose this first event as the time to show it." In speaking with Sony president of Worldwide Studios Shuhei Yoshida this morning, we confirmed that we'll get to go hands-on with the PlayStation 4 "by E3," which goes from June 11th to the 13th.