Wait, are we talking about Google cutting off ad money to pirate sites? Because, if so, that should be easy. All this other talk about Visa, Mastercard and PayPal seems like it would be a separate issue. The idea of shutting off finance to more websites is already popular with many in the book publishing, music, film and television industries, who want to see tougher measures to control piracy. However, this is the first time Google has begun to embrace the idea so readily.