NVIDIA Lowers Price of GeForce GTX 680

In a bid to tackle post-X'mas slump in sales, particularly affecting its low-volume high-end products, NVIDIA reportedly concerted price-cuts for its single-GPU flagship graphics card, the GeForce GTX 680, in Europe. Prices of a Palit-made GTX 680 card across vendors dropped to 399€, from its X'mas shopping season peak-price of 432€, and normal price of 420€. Another premium card by EVGA saw similar price cuts, settling down at 420€. In other parts of the world, similar price-cuts are reported. An Extreme Edition card by ZOTAC, sold in China, dropped in prices by 799 RMB, settling down to 3999 RMB.