Written By: Michael "Shogun" Hatamoto
There has been a lot of discussion pointing towards a long-term HD DVD, Blu-ray war, but Time Warner may have prematurely ended the war. After the Warner announcement last week, in which the company announced it would end HD DVD support later this year, the North American HD DVD Promotion Group ended up canceling press conferences and meetings during the Consumer Electronics Show (CES).
Time Warner initially supported both Blu-ray and HD DVD, and apparently decided the smartest business strategy would be to switch to Blu-ray.
We are currently discussing the potential impact of this announcement with other HD DVD partner companies and evaluating next steps," Time Warner said in a statement. ``We believe the consumer continues to benefit from HD DVD's commitment to quality and affordability -- a bar that is critical for the mainstream success of any format.
Analysts and consumers are interested to see what happens in the immediate future, as HD DVD technology is expected to have a sizable presence during the show this week.
Although the price war helped drive down player prices to a level where casual consumers could jump on the high-definition bandwagon, with Blu-ray seemingly in complete control, it is unknown what will happen now.
Madshrimps will post details from the show regarding the next-gen battle, but we imagine the HD DVD crowd will not hear too many cheerful details from the show.