Razer Prez Shares His Thoughts
Written By: Michael "Shogun" Hatamoto

As gaming transitions from a niche market into a more mainstream market, noticeable changes are taking place with the way gaming companies manufacture and market their products. Both gamers and game manufacturers are becoming more intelligent about the gaming business, and that intelligence continues to drive the market further ahead.

During a very interesting conversation with the head honcho of Razer, Robert "Razerguy" Krakoff, we discussed a number of topics relevant towards the evolving game market. His expertise gave me a unique insight into a business that very few people understand.


Source: Razer Blog

Even though it is still common to hear a stereotype that all gamers are just pimply-faced high school kids, research shows something completely different. The average Razer customer is 28 years old, Razerguy said during our conversation. Twenty eight years old? That's right; the gaming generation is getting older! This older age allows consumers to purchase pricey gaming equipment that many high school students likely can't afford.


Source: Razer Blog

Razer and Logitech both have large research and development departments, allowing them to create better technology than the competition. Instead of simply relying on OEM technologies like smaller companies often do, Razer and Logitech are able to create new component packages for all of us to enjoy.