Awards are Worthless - Recommended Tags Instead

Others/Editorials by jmke @ 2007-01-04

Awards have been over-used by the hardware review sites all over the world; they are being given to products no matter if they were good or bad. Today we introduce our reader oriented Recommended Tags, with which we like to stay away from Awards, but do want to give our readers some icons to distinguish excellent products reviewed here.

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Recommended Tags

Recommended Tags

Ever since our first product review here at Madshrimps we have received discrete questions from the manufacturers if we thought that their product was worthy of an Award. To which we replied the arguments seen on the previous page, and we have refrained from using an Award system and won’t implement in the future unless the hardware reviewing scene somehow sticks their heads together to create a guideline and min. requirements for Awards.

Until that day comes we will not give companies or their products Awards. Instead we will be doing the opposite starting this January 2007. We will be using “Recommended Tags” to let our readers know which products we think stand out and tell you why.

We already use “Recommended” quotes in our current reviews if we find the product worthy, now will add a recognizable logo and expand the definitions of the different recommended categories a bit.




Recommended for



Recommended if a product is easy to install, configure and use, shouldn't be too expensive or exclusive either, as the novice user will most likely keep things down to earth and have a limited budget for his PC.

examples: Clip on CPU/VGA Cooler, Memory with working EPP, ....





Recommended for



This one is obvious, the product delivers performance over that of other products in the same category,

examples: Geforce 8800GTX (high end VGA category), PC9200 memory, or lower end hardware like 7900GS with high OC, or 7300GT with DDR,…




Recommended for



A recommended tag we can give to products who take a novel/new approach to a tried & tested formula. it has to be renewing enough to warrant it, a small change/update/tweak is not enough.

examples: VGA TEC cooling that works, ATX Case with different layout which proves better, Memory heatsink design that pays off, etc




Recommended for



This one is reserved for hardware which will take the performance of your PC to a higher level, but also requires you to invest more to obtain it, while a value product like Core 2 E4300 might boost performance, it's not high end, the X6800 will make your PC fly, but requires you pay up, it's high end, it does it job.

examples: 8800GTX, X6800, i680 mobo, PC9200 mem, Phase Change cooling etc.. do note that the product MUST be able to GIVE you an EDGE over the competition, no matter what the price. X1950XTX is high end also, but not the best.




Recommended for



This one overlaps the “Novice” one a bit in some cases, the mainstream tag will come in handy for products which will attract the masses, mostly mid-range products with attractive pricing and good performance/usability.

examples: Core 2 E6400, NV7600GT, Arctic Cooling Freezer 64/7 Pro,...




Recommended for



This tag's alternative name could be "most bang for the buck", it can be OC friendly hardware, it can be cheap gadgets which make a difference.

examples: Intel Pentium D805, NV7300GT, Mousepad X, smart fan controller, etc.




To reiterate, these recommendations are for our readers, we won't use them randomly, but only where they can be of benefit for our readers. Please feel free to share your opinion on this tags at the forums.
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Comment from SuAside @ 2007/01/03
alright, a few thoughts then (not all too pleasant). keep in mind that these are just observations and feelings, not accusations & that i'm only saying it to help.

- you say awards are useless, but to me it looks like a big part of the reason you'll move to this system is that the sponsors will get off your back (no longer whining about awards). afterall, to them, a recommendation is the same as an award. it might not be a big ringer like "best of test" and "editors choice", but "recommended high end" doesn't sound too bad either, does it? in essence, to prevent this, you'll need to make some pretty dang clear rules amongst reviewers to be selective with those recommendations. or you'll end up as the thing you're trying to fight.

- with the abundance of recommendation classes, it pretty much looks like you'll be putting a recommendation on almost everything, except on the stuff that'll cause your pc to implode. this of course might make you a bit more popular for the sponsors (the people that give you hw to review). once again, you'll need to be sparse with it, or you'll loose credebility.

- the recommendations look pretty neat. just the 1+1 i don't really like. sure, it's "easy calculus" and therefore novice, but still. i wonder if something more humorous might not fit in better? (een fopspeen? ^^ although that's probably not classy enough)

- another possible addendum to the logo is to add "Recommended" into the logo itself. so you dont have to write it above & that way producers/sponsors can use the logo itself without extra hassle. example:
High End
[M]adshrimps
Recommended


i like the initiative, but do realise you're threading on thin ice. so watch your step & take your time. that's better than trying to rush it & do an halfassed job.
Comment from jmke @ 2007/01/03
like we said; these are for the readers; not the mfgrs; I have lots of room on my back, and they can all jump on there without a problem, not doing this to get anybody of my back If that would have been the case, I would not have waited 5 years for this.

the recommended tags are there for the readers, and internally we will discuss heavily to see if a certain piece of hardware deservs it, because yes, we need to avoid putting a tag/logo in every review "just because".

we do have a bit of added variation with bronze/silver logo's, but I personally like to keep things clean & simple;

the logo's are paid & done at this moment; don't really have the skills to get them altered to fix them, the 1+1 is do-able for the purpose I guessed?
Comment from SuAside @ 2007/01/04
Quote:
Originally Posted by jmke View Post
like we said; these are for the readers; not the mfgrs; I have lots of room on my back, and they can all jump on there without a problem, not doing this to get anybody of my back If that would have been the case, I would not have waited 5 years for this.
the recommended tags are there for the readers, and internally we will discuss heavily to see if a certain piece of hardware deservs it, because yes, we need to avoid putting a tag/logo in every review "just because".
good to hear that affirmed once again.

it's really sad to see that pretty much all the really big sites lately have been involved in one or more mini-scandals over the years.

in the end, i think all sites are "corruptible" up to a certain point. there's little use denying it, but a clear and transparant system can keep most of it at bay. and therein probably lies the power of medium-sized hardwarecommunities, i guess. they are popular enough for manufacturers to bother sending stuff to, but they are small enough not to be sucked into a world of favoritism simply to get that one scoop everyone has been waiting for.

Quote:
Originally Posted by jmke View Post
we do have a bit of added variation with bronze/silver logo's, but I personally like to keep things clean & simple;
i really wouldnt go for any extra logo's. you already have more than enough. it'd beat the purpose.

Quote:
Originally Posted by jmke View Post
don't really have the skills to get them altered to fix them, the 1+1 is do-able for the purpose I guessed?
no need to alter them on my account! not just for lil' ol' me
Comment from Rutar @ 2007/01/04
roundups >>> awards

if a company doesn't have the balls to send their product, it won't even pop up on my radar


I also doubt that awards work to sell a product, I doubt that a good product would sell worse if there are no awards on it.

If you want to point out what type of user the product would be good for, do it in the conclusion. The tags only make things more confusing if there is a good conclusion.
Comment from jmke @ 2007/01/04
the tags would be there as addition to the conclusion/recommendation;

they will be very rarely used in roundup tests; unless one product really stands out.

also, please understand that these are not awards, Awards are for the companies/products; the recommended tags are for our readers to help them spot a better than average product

@SuAside: I agree on the silver/bronze logo's, there are enough as it stands now, will think trice before using any of the other ones;

also since the tags are user recommended, we can change/alter/remove/add them depending on user feedback, experience, etc;
Comment from Berry @ 2007/01/06
I LIKE THE FORMAT.

Biggest problem, is it`s use and it`s limitations.
Time can be the only judge over that, though.
As for it`s use, I`ll probably leave that up to you, just like the final editing.
For all things, there need to be people.
Comment from HitenMitsurugi @ 2007/01/07
only gripe i have is the overlap, what distinguishes performance from high end? etc
it's not really that clear even from the explications provided.
Comment from jmke @ 2007/01/07
Performance can be "or lower end hardware like 7900GS with high OC, or 7300GT with DDR,…"

High End is strictly... high end gear; yes they can co-exist imho, unless "High End is always = Performance". but where does that leave high performance PC6400 memory or 7900GTO ?
Comment from jmke @ 2013/07/29
well well well, look at this:



took them 5 years, but some review sites are actually changing their "useless" awards to something a bit more meaningful !

http://www.anandtech.com/show/7173/s...dels-tested/12

 

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