AC Ryan is proud to be deliver one of the firsts original roundcables ever made - according to the original patented design. The high quality construction that was designed to improve PC cabling - not one of the cost-cutting, quick-to-copy-without-care copies. Check for the twisted pair wiring within the cable; the carefully chosen quality sleeving for best flexibility, strength and durability; the well-fitting end cap covers. Yet why does AC Ryan roundcables costs less than many others (sometimes even less than the copies)? That's for being one of the firsts - and also thanks to all of you who has chosen to use the high quality patented cable (instead of the copies) - we have produced so many cables that we are able to lower the material costs and reduce production costs though experience. And lastly, at AC Ryan we believe that flat cables should simply disappear from the face of the earth so we have also paid a lot of attention to ensure that roundcables are very affordable - no reason why you shouldn't get yourself an AC Ryan roundcable! Not all roundcables are made equal :-)