The Radeon HD 7750 iCooler from HIS is shipped in a nice themed cardboard box, with the Excalibur sword on the frontal side and some small logos describing the supported technologies along with the included software customization utility:

One of the box sides shows us the compatible connector where we should fit the card in:

The opposite explains us some of the advantages of product registration on the website, along with the box contents:

The back side of the box goes more in detail regarding the features newly introduced AMD Radeon cards; here we will also see the system requirements:

For extra protection, HIS has sealed both box sides with a circular, transparent plastic protective film:

By removing the outside packaging, we will discover another plain cardboard box:

Besides the multi-language Quick Installation Guide, we will also find inside two discs, one with the HIS utility and the other with the card drivers; as always, we recommend installing the latest drivers from the AMD website, because the ones recorded on the disc usually get outdated fast:

The card is held inside a transparent plastic mold, with a protective sponge underneath:

Besides it we'll find two extra I/O shields, that we can install depending on the case we will use the card into: