The small sticker contains the product serial number:

When looking at the GOW3 headset from the top, we can see a lot of similarities with the AX 720 model:

The earpads seem to preserve the same color theme as the rest of the product:

The inside body of the headset is made from rubberized plastic and on each side we can find inscriptions for the left and right side cups:

On the top there is a soft cushion, to preserve the headset comfortable even after long gaming sessions:

As mentioned before, the outside earcap covers are removable and replaceable; the preinstalled ones are GOW3 themed and LEDs pulsate beneath each one for a nice effect:

The top of the headrail comes with the “Gears of War 3” inscription:

The cups can be also rotated:

On the bottom of the left cup we can see the red braided cable exiting, along with the microphone jack:

Here is how the headset does look with the microphone attached: