"The World's Leading Memory Brand
Foundedin May 2001 by Simon Chen, who serves as Chairman and CEO, ADATA Technology Co., Ltd. is committed to providing top-notch memory solutions that enrich the customer’s digital life. The company’s dedication to integrity and professionalism has made ADATA the leading memory brand with the most award-winning product designs.
With DRAM modules as its initial product focus, ADATA soon recognized the market trend and expanded its product portfolio to include Flash applications and data storage solutions. Backed by technical expertise, state-of-the-art manufacturing facilities, and premium customer service, ADATA offers complete memory solutions including DRAM modules, USB flash drives, memory cards, solid state drives and portable hard drives. The company’s endeavors to meet the demands of users have given rise to ADATA becoming the world’s leading provider of memory modules and Flash application products, holding the 2nd and 3rd largest market share in DRAM modules and Flash application products, respectively (iSupply, May 2010).
ADATA understands that professionalism and innovation, as well as the value of its products and services, drive a company’s competitiveness in the market. ADATA’s devotion to quality requires performing at the highest standards as they relate to ID design, purchasing and supply-chain management (raw materials), manufacturing processes, quality control and testing. Through constant innovation and development of products that exceed customer expectations, ADATA has won many of the most recognized international awards including the National Silver Award of Excellence in Taiwan, Japan’s G-MARK (Good Design Award), CES Innovations Award in the U.S., the iF Design award, and the red dot design award in Germany.
A Young Enterprise with Remarkable Growth
Starting in 2001 with only 20 employees, ADATA was from the very beginning a small company with big dreams. The company’s commitment to becoming a worldwide leader in providing DRAM memory and Flash application products led to ADATA distinguishing itself from the competition by its commitment to professionalism, industry know-how and eye-catching product designs.
Under the leadership of founder Simon Chen and the senior management team, all who have extensive memory-related industry experience in manufacturing and global sales, ADATA operates with passion and energy, governed by extraordinary corporate values that serve as the foundation for the company’s success. These values include integrity, fairness, honesty, perseverance, ingenuity, harmony, love and innovation. All these factors help contribute to remarkable and consistent year-on-year revenue and profit growth, thus driving ADATA to achieve $1 billion in sales turnover within its first ten years.
Perfection through Non-stop Improvement
Despite these impressive achievements, ADATA’s management team is determined to outperform itself. In 2010, ADATA began the process of rebuilding its brand, adopting the hummingbird as its corporate icon and an auxiliary symbol of ADATA’s corporate culture in order to effectively enhance its competitiveness in the international marketplace, as well as to prepare the company for the next decade.
The new logo conveys a more modern design that represents consistency, while retaining the foundation of ADATA’s technical background with the traditional corporate color in blue. The hummingbird incorporates key design elements that reflect ADATA’s culture, vision for the future and their commitment to becoming a global brand. The hummingbird’s agility suggests that ADATA is highly responsive to market and consumer demands; its swiftness demonstrates leading innovation and productivity in the industry; its exploring nature signifies ADATA’s determination to pursue all possibilities; the color and modern design reflect the exciting and dynamic characteristics of the ADATA brand.
Strong Commitment to Corporate Social Responsibility
Realizing the need for social responsibility, ADATA takes extra care in the selection of key memory components, complying with stringent manufacturing specifications and quality inspection processes. ADATA has received ISO14001 certification on environmental management and the EU Restriction of Hazardous Substances (RoHS) directive. These measures demonstrate ADATA’s dedication to providing the safest, most efficient, stable and compatible high-performance memory products. The company’s steadfastness to corporate social responsibility (CSR) is crucial at a time when ADATA is pursuing rapid growth, thus placing equal emphasis on both protecting our earth and remaining a green enterprise."